Semiahmoo Shopping Centre
There have been many campaigns with Semiahmoo over the years and with each one, we develop not only the brochures or mailers you see here, but signage, advertising, decals and posters that compliment the look and strengthen the message.
These are a few of my favourite seasonal projects we’ve worked together on.
The Spring Into Action Mailer featured the upcoming events and included a ballot to enter to win a One Year membership to the newest Fitness Centre that had recently opened at Semiahmoo. Not only did this mailer drive visitors to the Shopping Centre, but we also brought awareness that the Fitness Centre was now open.
Semiahmoo’s Christmas Gift Guide is one of the highlights of the holiday season. We work together to develop a guide to promote the Centre as a destination for all things Christmas. With art direction at the photo shoot to brochure design and copyrighting, this guide is designed to show off Semi’s newest products, variety of shops and fun holiday events.
There was so much excitement that Winners was opening at Semiahmoo. We knew shoppers would “Fall in Love” with this newest store, so to add to the excitement, we sent out the Fall Mailer with a chance to Win a $100 Winners Gift Card every day for 5 days!
Semiahmoo was hosting many events and giveaways for Spring. This mailer, with it’s bright spring flowers and colours, was meant to stand out among the other pieces customers received in their mailboxes, as well as offer a ballot to enter for a chance to win a $1000 Visa Gift card.
For many years, White Design has worked with Semiahmoo to develop their Christmas Gift Guide from start to finish. It gets sent to over 40,000 homes in the area and showcases the unique products, shops, services and events in the Centre. Visitors of all ages are invited to visit Semiahmoo and immerse themselves in the Christmas festivities.
Every year Semiahmoo Shopping Centre prepares a Marketing Calendar to share with their tenants. This year, we opted for a calendar that had the option to show 6 months or 12 months at a time.